Since 2006, Virgin Mobile presents Osheaga Music and Arts festival in collaboration with Molson Canadian has established itself as the most important festival of its genre in Canada. With its numerous outdoor stages located at parc Jean-Drapeau on Montreal’s Saint Helen’s Island, Osheaga attracted 135 000 music lovers from North America and Europe last year. A huge celebration dedicated to music and visual arts, Osheaga has given itself the objective of discovering local and national emerging talent offering them the opportunity to play alongside some of the biggest international artists.
Whether you look back at artists from the NFB since the first Artist Village, the SkewVille duo, the colletive CanLove, HotTea or Wayne White, Osheaga Arts takes pride in presenting each artist or group of artists to support the international influence initiatives of the festival. Alongside renowned artists, every year, Osheaga Art’s lineup includes emerging artists; simply think about Phil L’animal, la Paria, WZRDGNG, artists of EnMasse-PourLesMasses, SkinJackin, What is Adam, students from l’UQAM or Katie Green to name just a few.
This year’s emphasis has been focused on Canadian and Local talent, interactive installations, and how they will influence the festival experience, on site, during related events or through social media. Osheaga will encourage, once again, visual arts guests to step out of their comfort zones to create projects that open the door to collaboration between different artists, enabling unique and exclusive creations through the proximity orchestrated by Osheaga.